I say unique for many reasons, but the main one I'm referring to when I tell people about CCF's Sponsorship program is that it is a one-on-one relationship with an actual child who goes to school at CCF. If a sponsor stops communicating after a certain amount of time, we basically find new sponsors for that child. Sponsors can meet their sponsor kids, in real life (no scams here), in Phnom Penh, see where they go to school, take them out for pizza, etc. The kids build lifelong relationships and friendships with their sponsors and their sponsors families'. I've seen kids during a Skype date with their sponsor families and it's moving. It is one of the best programs we run, in my opinion.
The best part about this project and my daily work at CCF is that I get the chance to use all my skills on almost every project. For this particular project, I used a few of the following skills: design, photography, video, web design, managerial, strategic development and marketing. Here's a breakdown of some of the work I produced on this project and a few of my thoughts.
1. INTERNAL STRATEGIC COMMUNICATIONS PLAN
I wasn't given a task to redesign our sponsorship department. As with most NGO's and the inner-workings of departments within them, there are almost always improvements just waiting for some overzealous employee to take on. I knew I wanted to brand and give an identity to some of the departments of CCF. In order to rebrand, I realized how much I'd have to dig into the pre-existing internal communications in order to produce marketing materials that made sense for Sponsorship.
I worked closely with the Head of Sponsorship to pinpoint areas of communication which needed improvement, both internally and externally. I set up surveys for existing and new sponsors in order to understand weak and strong points of past communication avenues and how we could improve them for future growth. We used these weak areas to restructure the internal communications workflow and created a new strategic communication plan. This took many interviews and meetings with key individuals including in-the-field staff and managers.
COMMS PLAN VISUALIZED Below is an example of the way I used design as a tool for our staff to help everyone visualize the new Sponsorship Communication Plan. This design was used to explain to employees their new roles and timeframes for each task so that there was less confusion when we rolled out the new process. I've deleted and abbreviated most of the information in the graphic below.