Morning Consult

 

Transforming market intelligence into impactful journalistic visuals

As the Senior Data Viz Designer at Morning Consult, I delivered high-impact data visualizations and strategic design solutions that translated complex survey data into clear, journalistic insights. A key challenge—and one of the most rewarding aspects of this work—was creatively leveraging Likert scale data to produce engaging visual stories, from travel industry reports to social media graphics. By pushing the boundaries of how survey data could be presented, I helped create visuals that were not only insightful but also captivating for diverse audiences, including those accessing paywall intelligence and leadership briefings.

 
 
 
ROLE

Senior Data Viz Designer

DATE

2018 - 2020

PROBLEM

Work with novel survey data to make reporter's findings clear and engaging, while maintaining the Morning Consult brand.

AUDIENCE

Potential and current survey clients

 
 

The Underbanked

 
 
 
 
 

The Underbanked - social media

Working on this piece was a highlight of my time at Morning Consult. Survey data can be extremely limiting. There are only so many ways you can chop up lickert scale data and the demographics of the people who answered the surveys. With this project, Charlotte and I got to explore how to tell this story in a unique qualitative way.

 
 
 

Branding

Reports