International Women's Day Campaign
CCF has six areas of focus (leadership, community outreach, healthcare, childcare, education and vocational training). Within these six programs, over 60 activities fit into them (nutritious bread program, free dinners, clean water, dental care, college education, we even built over 200 houses last year and plan on building 300 more this year). CCF does so much for the people of Steung Meanchey! I am pretty often overwhelmed when trying to explain CCF to friends or acquaintances.
Working on this campaign was so much fun. I storyboarded, illustrated, collaborated with our incredible grant writing team, helped our film team shoot these ladies on a white background, edited 5 videos, created the typography by hand and I even did the tiny animation work at the beginning of the videos. This is what I love doing: combining photo, video, animation and design to tell stories that people connect with. I was up until 12 am one night doing the typography and I thought to myself, my job is so cool.
I was inspired by my surroundings when I started working on branding for Meanchey Designs. Phnom Penh and Cambodia are rich in culture, color and visual treasures. These concepts were a few ways that I tried to draw from my surroundings. Of course in the end, I used my super designer skills to move past what I thought was a great logo and come up with the best logo for the client, who is CCF. I wrote a blog post about the experience.
CCF designed a training program around an upscale restaurant that we opened in 2015. This training program helps equips our beneficiaries with professional, on the job training in one of the biggest industries in Phnom Penh. I did the branding, website, menu and the photography.