One of the bigger logo projects I worked on last year was the Harlem GlobeTrotter's logo refresh. I don't feel that the final is a big change, only a bit cleaner than the previous one. But the hand logo is much better, I think. I did not illustrate the hand, but I did everything else. We went through so many rounds trying to figure out what they wanted with this refresh.
We had six designers, both in-house and freelancers at Blue Sky, working on this logo. I wasn't put on this until they had gone several rounds with the client. What I saw, that was presented to the client, was great! I was impressed and excited to see such great work being put in at my new company. So many interpretations and everyone's seemed so different.
When I was put on this project, I started very simple (which they went with) and then worked my way into something more trendy/sports-like (which they were avoiding). Here are a few of my favorite out-takes. The only ones that are mine are the two at the top. I'm including a bunch to give an idea of the vast amount of work that was put into this project.
I was riding with a friend through downtown Atlanta the other day and I saw a billboard for The Harlem GlobeTrotters. I still can't get over it. It's not that I think the logo is good. It's fine. It's just cleaner than the previous one. It's insane to see my work, on a billboard, in public. I just can't get over it.