Two years ago I was asked to make an impact poster about CCF's five main programs. Looking back at that first assignment, I can't help but feel a little bit excited because I've spent two years developing our style and branding and I can see how far we've come. When I applied for the job with CCF, I sneaked onto the website to do research and definitely found the website and logo...lacking. They haven't actually changed (new CCF website to launch this month!) but the branding and marketing materials that are used to support our unique, on-the-ground brand have evolved into a unique style that fits CCF's identity.
BEFORE: 2013 Impact Poster
There have been several advancements in our marketing and communications department that have really helped this brand evolve wonderfully. One is hiring a full time photographer. Samnang Chieb has transformed our collateral online and offline. A storytelling image has an impact that reaches far beyond a great design (see below for incredible images). That's my opinion, of course. CCF has over 60 activities in the community and a wealth of beautiful images were just waiting to be shot. I was doing the photojournalism and the graphic design and the video management when I got here so when I hired our amazing local photographer, our media really started to shine with our on-the-ground feel.
Another advancement in the evolution of our branding has been the development and design of the new website which will launch in a few weeks. Forcing ourselves to submit and curate content, commit to design (fonts, colors, etc,) and photos really helped us to firm up CCF's overall brand. We didn't get to re-vamp the logo, but we tried several times...higher powers that be keep the current one firm in place, which will probably be tackled down the line one day.