One of my first assignments at CCF was to design an impact poster about CCF's five main programs. Looking back at that first assignment, I can't help but feel a bit excited. I've spent two years developing our style and branding and I can see how far we've come. When I applied for the job with CCF, I did my research and definitely found the website and logo - lacking. They haven't actually changed (new CCF website to launch this month!). Our branding and marketing have evolved into a unique style that matches our vision.
BEFORE: 2013 Impact Poster
Several advancements in our marketing and communications department have helped the CCF brand evolve. One is hiring a full time photographer. Samnang Chieb has completely transformed our online and offline presence. An image has the ability to reach far beyond a great design (see below for incredible images). That's my opinion, of course. CCF has over 60 activities in the community and a wealth of beautiful images waiting to happen. I was shooting, designing and managing our video team when I first started at CCF. When I hired Samnang, that's when our media started to become more engaging.
Another advancement in our branding has been the website redesign. This has been a massive undertaking. In curating content, we forced ourselves to commit to elements that voiced CCF's vision. Design elements, icons, photos and copy were re-vamped in the process. A small source of frustration, the logo remains untouched, a clip art reminder of the past. We tried several times to redesign it, but higher powers keep the current one firm in place.